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Upswing of Ready-to-Drink Coffee in Asia Pacific

9 September 2021 by Mordor Intelligence

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Ready-to-Drink (RTD) Coffee at its best!

Increasing awareness about the health benefits of coffee, compared to aerated and sweetened beverages, and the growing trend of health consciousness among consumers are driving the consumers toward RTD coffee. Moreover, the instant nature and convenience of RTD coffee elevated the trend to the next level.

The growth in the Asia-Pacific RTD coffee market is getting triggered because of the rise of hectic work culture, busy lifestyles, and a surge in disposable incomes.

Market Opportunity

These countries display a preference for supermarkets/hypermarkets among all the distribution channels. Supermarkets/hypermarkets house a wide variety of coffees from different companies to cater to consumers’ varying tastes and preferences. The increase in disposable income and the convenience of supermarket purchases, especially in developing countries, allow RTD manufacturers to penetrate the market better.

Let’s Have a Look at the Key Reasons for the Spike in RTD Coffee Consumption in Various Geographical Regions:

In Asia-Pacific, Japan occupies the leading position due to the exponential growth of coffee consumption in the country, followed by Australia, China, and India.

Rising disposable incomes drove the demand for convenience foods, such as RTD coffee, in India. The RTD coffee market is majorly driven by the robust demand from younger consumers amidst the thriving café culture in the country.

Convenience and a malleable flavor profile accelerated the RTD coffee consumption in China.

Competitor’s vision

Key players focused on various growth strategies, such as mergers and acquisitions, expansion, new product development, and partnerships.

Learn more about coffee and its place in our future at our content sessions during the upcoming FHA Match: Drinks. On 15 September, Avinash Desamangalam, Research Manager, Food & Agriculture at Mordor Intelligence, together with experts from Specialty Coffee Association of Indonesia, EDE Consulting, Farmer Connect and ASEAN Coffee Federation will be part of a panel discussion titled ‘Towards a Sustainable Coffee Future in Asia: Climate Threads, Tech & Transparency’, on 15 September, 1100hrs, Day 1 of FHA Match: Drinks. Register and view the full program here.

This insight was contributed by FHA Match: Drinks content partner:

 

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