Understand Halal food in the best possible way

2022 Content Sessions

Strengthening the core of the Halal industry post-pandemic

Seating capacity is limited for each seminar, registration is strongly encouraged.
Registration for seminars is a 2-step process:

1st step: registration for the tradeshow including questionnaire,
2nd step: register for onsite events/seminars (FHA-Food & Beverage)..


10:30 – 11:30

The Global Halal Economy: Drivers, Impacts & Implications

Dr. Norshahril Saat

Senior Fellow and Coordinator Regional Social and Cultural Studies Program, ISEAS Yusof Ishak Institute

Dr. Siti Noorbaiyah Abdul Malek

Associate Professor, Singapore Institute of Technology

Ms. Emil Fazira

Insights Manager, Food Asia, Euromonitor International

Moderator: Mr. Zalman Putra Ahmad Ali

Director (Halal Development), Islamic Religious Council of Singapore (Muis)

  • Driving forces of the Halal industry
  • The post-pandemic shift: Evolution from business trends to norms .
  • The impact of the current global situation to the Halal industry Saudi modernisation, Opportunities in the China market, Russian and Ukrainian war, Halalisation
  • What lies ahead for the global Halal industry?
11:30 – 12:30

Singapore’s Food Industry Outlook

Ms. Jiang Yi Fan

Associate Director (Science & Regulatory Affairs), Food Industry Asia

Ms. Evelyn Ong

Centre Director, Food Innovation & Resource Centre, Singapore Polytechnic

Ms. Chong Nyet Chin

Director, Food Safety & Quality, NTUC FairPrice Co-operative Limited

Moderator: Dr. Andrew Powell

CEO, Asia BioBusiness Pte Ltd

  • Singapore as a global hub across the food value chain
  • Achieving food security despite the odds
  • Understanding regulatory requirements & overcoming challenges
  • Strengthening enterprise capabilities through innovation
12:30 – 12:55


12:55 – 13:00

Welcome and Opening Remarks

Ms. Janice Lee

Event Director, Hospitality, Food & Beverage – Singapore, Informa Markets

13:00 – 13:15

Keynote Address

Ms. Dewi Hartaty Suratty

Chief Executive Officer, Warees Halal Limited

13:15 – 13:30

Keynote Address

Dr. Goh Lay Beng

Director, School of Applied Science

13:30 – 13:45

Signing of Memorandum of Understanding

13:45 – 14:00

Warees Halal Network Launch Ceremony

14:00 – 14:45

Cooking Demo by Singapore Halal Culinary Federation

Chef Javed Ahamad

Recipe Title: Punjabi Plant-based Butter Chicken

Category: Plant-based Substitution

14:45 – 15:00


15:00 – 16:00

Concept of Halal in the current context

Dr. Saroja Dorairajoo

Distinguished Professor, Yunnan University

Ustaz Sheikh Mohamad Farouq

Research Analyst, RIMA

Ustaz Azmi Abdul Samad

CEO & Principal Halal Consultant, HalalHub Consultants Pte Ltd

Moderator: Mr. Abdul Razak Abdul Rahman

Senior Specialist (Industry & Client Services), Warees Halal Limited

  • Understanding Halal food concept
  • Appreciating diversity in religious opinions on Halal food
  • Application of Halal in the F&B industry and its challenges
  • Roles of religious institutions and certifications bodies in Halal certification
  • Halal in the context of Muslim-minority countries
16:00 – 17:25

The Future of Risks – F&B Industry

Ms. Sarah Koo

Food & Beverage Industry, Practice Leader (Asia), Marsh Singapore

Mr. Lim Sek Seong

BCM & Resilience Service Leader (Asia), Strategic Risk & Resilience Practice, Marsh Singapore

The future of risks

  • Mega trends and shifts in the F&B industry
  • What businesses are doing and coping with challenges
  • F&B Industry baseline risk map
  • Possible risk transfer options

Building a more resilient global business value creation process

  • Identify the key risks of a highly inter-connected global business process and supply chain
  • Determine the business interruption impact over time of an extended crisis
  • Challenges to developing and implementing an integrated BCM and Resilience Framework



10:00 – 11:00

Prospects of Singapore’s Halal food industry

Ms. Sharon Tay

Deputy Director, Food Manufacturing, Enterprise Singapore

Mr. Fazal Bahardeen

CEO, Crescentrating & HalalTrip

Ms. Nurul Hidayah Abubakar

Assistant Director, Halal Certification, Majlis Ugama Islam Singapura

Dr. Kalpana Bhaskaran

Head, Centre for Applied Nutrition Services & Glycemic Index Research Unit, Temasek Polytechnic

Moderator: Ms. Dewi Hartaty Suratty

Chief Executive Officer, Warees Halal Limited

  • Overview of Singapore’s Halal food industry
  • Expanding beyond the local market: What Singapore companies need to know?
  • Updates to Singapore Halal food certification policies and requirements
  • Harnessing science and technology to address industry challenges
11:00 – 12:00

Halal Spotlight 4: Updates on Indonesia’s Law Number 33 of Halal Product Assurance, Implementation and Policy

Dr. Muhammad Aqil Irham, M.Si

Head, Halal Product Assurance Agency (BPJPH)

Ms. Fertiana Santy, Ph.D

Cooperation Coordinator , Halal Product Assurance Agency (BPJPH)

Hj. Siti Aminah, S.Ag, M.Pd.I.

Head of Center for Halal Cooperation and Standardisation, Halal Product Assurance Agency (BPJPH)

12:00 – 13:00

Exporting to Indonesia: What you need to know

Ms. Anastuty K.

Director – Head of Singapore Bank Indonesia Representative Office, Bank Indonesia – Singapore Representative Office

Ms. Riatna Jeo

Senior Consultant, Access Indonesia Pte Ltd

Mr. Delmar Zakaria Firdaus,

Head of IHATEC Consulting Service, Indonesia Halal Training and Education Center (IHATEC) Consulting Service

Mr. Edmund Lai

Head of Riau Investment Marketing, Gallant Venture Ltd

Moderator: Mr. Hisyaamuddin Abu Bakar

Country Head (Indonesia), Singapore Business Federation

  • Overview of Indonesia’s Halal food industry and framework
  • Meeting needs and demands of the expanding Indonesia middle class
  • Finding the right distribution partner in Indonesia
  • Investment opportunities in Indonesia
  • Understanding Indonesia’s Halal certification and trade entry requirements
13:00 – 14:00

Cooking Demo by Singapore Halal Culinary Federation

Chef Muhammad Kamal Khamis

Recipe Title: French-style Veal Tartare

Category: Fusion Classical French-Asian

14:00 – 14:45



Enabling the Halal industry – Going Beyond Certification

Mr. Norzulkarnien Nor Mohamad

Head, Islamic Banking, Maybank Singapore

Ms. Elina Yeo

Head of Business Development, SME Banking, Maybank Singapore

Financing for Halal Business

  • Capitalising on Growth of Halal Industries
  • The Beauty of Islamic Finance for Businesses
  • Expanding your Business to Malaysia
  • Halal Financing Solutions Available
15:30 – 16:30

The Road Ahead to the Success of Halal in SEA

Dr. Siti Noorbaiyah Abdul Malek

Associate Professor, Singapore Institute of Technology

Ms. Dewi Hartaty Suratty

Chief Executive Officer, Warees Halal Limited

Ms. Teresa Lo

Programme Leader, ASEAN Food and Beverage Alliance (AFBA)

Mr. Delmar Zakaria Firdaus

Head of IHATEC Consulting Service, Indonesia Halal Training and Education Center (IHATEC) Consulting Service

Moderator: Mr. Zalman Putra Ahmad Ali

Director (Halal Development), Islamic Religious Council of Singapore (Muis)

16:30 – 16:50

Industry Case Studies & Best Practices

Ms. Jocelyn Chng

Group CEO, JR Group Holdings

Revolutionize and Thrive in the Food Industry of Today
Ms Jocelyn Chng shares on the needs and trends of today’s food industry and how businesses can and must keep themselves relevant to stay connected with the consumer market.

  • Meeting Needs
  • Staying Relevant
  • Achieving Business Sustainability
16:50 – 17:10

What is driving the Singapore Halal dining scene

Mr. Fazal Bahardeen

CEO, Crescentrating & HalalTrip

  • Singapore’s Halal food scene has seen a rapid expansion in providing a wide variety of Halal cuisines
  • Understanding the gaps and opportunities in the variety of Halal cuisine available in Singapore
  • An in-depth look at the Halal food lifestyle market size, including the preferences and behaviors of Muslim consumers in Singapore



10:00 – 10:20

Industry Case Studies & Best Practices
Tapping on the Carb and Sugar Reduction Opportunities for the Halal Market

Ms. Verleen Goh

Chief Food Fighter, Alchemy Foodtech Pte Ltd

10:20 – 11:50

Highlights on the Revised Muis Halal Certification Conditions

Ms. Diana Beetsma

Head, Standards and Development, Halal Development, Islamic Religious Council of Singapore (Muis)

  • Key Changes to HCC
  • Frequently Asked Questions
  • Upcoming Highlights for 2023
11:50 – 12:10

Local Halal Consumer Insights: A Singapore Perspective

Mohamed Khair Bin Mohamed Noor

CEO, Chief Consultant & Master Trainer, SuChi Halal Consultants

  • Domains of halalness in Singapore: MUIS Halal Certification & Muslim-Owned Scheme by SMCCI
  • Heightened sense of awareness and even sensitivity on halal matters among consumers in the local halal market in recent years
  • Behaviour of consumers in the local halal market
  • Halal education and engagement in the public sphere
  • Impact on the local halal ecosystem
12:10 – 12:30

Ways to boost your social media presence

Ms. Rina Lim

Managing Director, Quirk Pte Ltd

  • Insider tips and tricks to give your social media account an edge over your competitors & engage your audience
12:30 – 13:30

Cooking Demo by Singapore Halal Culinary Federation

Chef Muhammad Imran Bin Sani

Recipe Title: Pasta with Salsa Verde and Seared Flank

Category: Halal-meat/fat substitutions

13:30 – 14:00


14:00 – 14:20

Food safety in a globalised world

Ms. Stephanie Wong

Vice President, Senior Casualty Underwriter South East Asia, Swiss Re International SE Singapore Branch

  • Landscape and global trends of food recall
  • Common triggers for a recall incident
  • Types of financial losses that could be potentially incurred
  • Mitigation measures against recall exposures
14:20 – 15:50

Mastering the Halal Documentation System

Ms. Nur Syafiqah Rohayat

Assistant Manager, Client Services & Solutions, Warees Halal Limited

  • Comply with the Singapore Halal certification documentation requirements and what organisations should do prior to the application submission
  • Perform traceability checks between the ingredients and supporting documents obtained before allowing it to be brought, stored & used in your certified premises
15:50 – 16:10

Industry Case Studies & Best Practices
Striving Towards Success with Halal Certification

Mr. Hasan Abdul Rahman

Managing Director, Pondok Abang

16:10 – 16:30

Industry Case Studies & Best Practices
Our Halal Journey

Ms. Vathsala Subramaniam

General Manager, JEN Singapore Tanglin by





Industry Case Studies & Best Practices

Ms. Sharon Tay

Founder, Momolato Pte Ltd

11:20 – 11:40

Be a pioneer in Japan market!

Ms. Ayumi Fujishiro

Group Manager, M&D Group, Corporate Division, Curetex Corporation

  • Introduction of Curetex Corporation and myself
  • Situations of Muslim/Halal in Japan
  • How to approach Japan market
11:40 – 12:40

Cooking Demo by Singapore Halal Culinary Federation

Chef Mazlan Boyamin

Recipe Title: Spicy Salmon Poke bowl

Category: Healthier choice

12:40 – 13:40


13:40 – 14:00

Strategic themes in food & nutrition: Identifying opportunities for Halal markets

Ms. Aileen Supriyadi

Consultant, Food & Nutrition, Euromonitor International

  • Strategic themes in food & nutrition + Impact on Halal food
    • Mindful eating
    • Plant based
    • Snacking & eating occasions
  • Halal markets
    • Regional snapshots
    • Growth drivers and challenges
  • Summary of opportunities and key areas of focus
14:00 – 15:00

Understanding and Marketing Halal Products from Consumers’ Perspective

Mr. Muhammad Kamal Bin Khamis

Emeritus President & Co-founder, Singapore Halal Culinary Federation (SHCF) & KitchenSq LLP

Mr. Ronnie Faizal Tan

General Manager, Rezk Connects Pte Ltd

Ms. Q Akashah

Executive Director, Islamic Marketing, ASEAN & Executive Director, PR & Influence, Social, Singapore, Ogilvy

Ustaz Mohd Kamal Mokhtar

Board Member, Warees Halal Limited

Moderator: Mr. Azrulnizam Shah Sohaimi

Executive Director, Singapore Malay Chamber of Commerce & Industry

  • Understanding Muslim consumers
  • Impact of digitalisation on consumer trends
  • Consumer behaviours that are reshaping the F&B landscape
  • Adopting a Muslim-friendly marketing and branding approach



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