After a stunning year of growth for frozen food, we investigate where the thriving sector will trend from here, and whether this trajectory is sustainable in Asia Pacific. The frozen food market is estimated to be USD 244.3 billion in 2020 and is projected to reach a value of nearly USD 312.3 billion by 2025, growing at a CAGR of 5.0% from 2020. Asia Pacific grew substantially due to the retail landscape and lockdowns with Hong Kong and Singapore leading the way outpacing the global average.

Join us from 14 – 15 July for a two-day expert business event to understand smart strategies to cope with the challenges in 2021 and source from leading suppliers.

Virtual Book Tour: ‘Why Smart People Make Bad Food Choices’

by Jack Bobo

Trends & Insights

  • Asia Pacific Frozen Food Market Forecast
  • Frozen Seafood Market Intelligence
  • Ready-Meals, Convenience and Home-bound Consumers

Technology & Innovation

  • Alternative Seafood & New Proteins
  • Retail Excellence, Technology & Future of Frozen Foods
  • Cold Tech Innovation

Sustainability & Resilience

  • Sustainable Seafood & Technology
  • Healthy Frozen Nutrition

Product Discovery & Sourcing

  • Frozen Meats, Fish & Dairy
  • Japan’s Specialty Foods
  • Fruits, Vegetable and FMCG’s
  • Frozen Baked Goods and Ice-Cream


Watch on-demand anytime from 14 July on the FHA Match event platform, and catch these speakers live for interactive Q&A sessions at the timeslots below!

*Singapore time (UTC+8)

Note: The programme is accurate at time of update and may be subject to change.

10:30 – 10:40 Welcome to FHA Match: Seafood & Frozen Food

  • What are the highlights?
  • How to get the most out of FHA Match?
  • How to connect with other delegates?

10:40 – 11:00 Why Smart People Make Bad Food Choices: The Invisible Influences that Guide Our Thinking | Virtual Book Tour

A former senior advisor of global food policy at the U.S. Department of State, Jack Bobo reveals how the psychology of food has been invisibly controlling us all along, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Bodo unpacks the real drivers of our often unhealthy relationship with food, how we might be able to get smarter with our choices, and what changes we can make to fix the broken food system.

“Why Smart People Make Bad Food Choices exposes the tragic ways our minds and environment conspire to undermine our nutritional health. Jack Bobo takes the reader on a fascinating journey into the latest research in psychology and behavior to offer a realistic alternative to fad diets and pop science to address obesity in America. If you’ve ever wondered why it’s so hard to make good food choices and what could be done to make it easier, do yourself a favor and read this book.”- Michiel Bakker, vice president of workforce spaces at Google.

Speaker: Jack Bobo

CEO of Futurity

11:00 – 11:45 A Better Catch – Sustainable Seafood through Tech, Alternatives & Standards

The global aquaculture market is experiencing robust growth that is likely to accelerate also through 2022 with an estimated compounded annual growth rate of 4.46% (Technavio). As the world’s demand for fish is growing, fish stocks are not. Current commercial fishing practices are in need for a substantial overhaul to address sustainability and keep producing our important source of protein to help feed the world. Technology, innovation and regulation address different shortcomings of the supply chain and together with new corporate responsibility frameworks better sourcing can be achieved. To discuss the state of the seafood industry and most promising sustainability advances the panel will explore:

  • Precision fishing vs precision farming – Wild caught, farmed or new protein?
  • Alternative seafood companies learning how to swim
  • Traceability going mainstream – how technology transforms supply chains
  • Industry procurement and sustainable sourcing tools for hospitality
  • Is seafood too cheap to be sustainable?
Speaker: Dr. Dalal AlGhawas

Program Director, Big Idea Ventures

Speaker: Chester Gan

Responsible Seafood Programme Officer, WWF

Speaker: Shirlene Maria Anthonysamy

Director, Infofish

Speaker: David Carter

CEO, Austral Fisheries

Moderated by: Susanna Hasenoehrl

The Sustainability Speaker & Asia Director, Yara

12:00 – 14:00 Networking Break

Take a breather and reach out to the other delegates via 1-on-1 video calls or chats on the platform. Equally, discover products and meet new suppliers in the exhibition area.

14:00 – 14:25 How to Win the Next Normal in Retail – Develop and Deliver for 2021 and Beyond

The global pandemic accelerated the shift towards an innovated retail sector as digital investments become increasingly critical to meet new consumer needs and fending off competition. Successful retailers and frozen food manufacturers prioritize digital efforts as part of an adaptable strategy that is more responsive to customers, supply chain challenges, government regulations and lockdowns. Responsibility and opportunity are closely connected for Asia Pacific’s frozen food and retail sector as Nielson IQ poses the questions:

  • How to win in FMCG and Frozen retail in 2021 and beyond?
  • What are the latest FMCG trends across 12 markets in Asia?
  • What are the Super-category dynamics and how frozen compares?
  • What are the fastest growing frozen categories in selected markets?
  • Where are the novel opportunities for Frozen Foods?

Join this intelligence session to have a guide on how to succeed in channel strategy, assortment planning, manufacturing and pricing for an industry that is rapidly changing.

Speaker: Craig Houliston

Director, Customer Success, Nielson IQ

14:30 – 15:00 The State of Seafood in Asia Pacific: Accelerating Change, Opportunities & Future Outlook

Speaker: Apimeleki Cokanasiga

Trade Promotion Officer, Infofish

*Singapore time (UTC+8)

Note: The programme is accurate at time of update and may be subject to change.

10:30 Welcome to FHA Match: Seafood & Frozen Food

  • What are the highlights?
  • How to get the most out of FHA Match?
  • How to connect with other delegates?
10:35 – 10:55 Key Trends in Global Frozen Foods – What Market Shifts Reveal about New Opportunities

Frozen foods around the world have benefited from tremendous growth thanks to Covid-19 and the need for consumers to stock up on comfort foods, indulgent treats and affordable family staples. This has led to more players entering the frozen space and more variety in the aisles. In this presentation, WGSN reveals the top trends in global frozen food and forecast how rising consumer values around efficient and economical living, increased sensory adventure, and a growing commitment to sustainable eating will drive future opportunities for brands in the frozen sector. Join WGSN’s knowledge partner session to understand the most dynamic trends and hidden consumer shifts in this data packed forecast.

Speaker: Kara Nielsen

Director, Food & Drink, WGSN

11:00 – 11:20 New Frontiers in Packaging Technology – Packaging in the Aftermath of Covid
Coronavirus is a game changer for packaging. The pandemic has rendered safety and hygiene key considerations for consumers who will be receptive to active packaging that helps avoid food waste and anti-pathogenic solutions to reduce contamination. More sustainable packaging and recovery systems such as recycling, renewable materials and returnable models are an inevitable transformation. So is e-commerce, which commands new shockproof designs and a compelling shopping and unboxing experience. Join this session to gain competitive intelligence about market leaders, track key industry trends, opportunities and threats. Also inform your marketing, brand, strategy and market development, sales and supply functions.

Speaker: Tea Thaning

Senior Analyst at Euromonitor International

12:00 – 14:00 Networking Break

Take a breather and reach out to the other delegates via 1-on-1 video calls or chats on the platform. Equally, discover products and meet new suppliers in the exhibition area.

14:00 – 14:45 Japan’s Marine Strategies: Progress & Better Practices for long-term Prosperity

Sustainable seafood is growing rapidly in Japan, but most of the certified products available in the country are imported and significant progress is needed to ensure food security, long-term fishery management and economic prosperity. Join this session to understand how Japanese industry players address their growing concerns about shrinking fish stocks through better certification, conservation technology and the future of aquaculture. Hear from:

  • MEL Council (Marine Eco-Label Japan) on certification
    A council that certifies fisheries and aquaculture that are conducted in an environmentally friendly manner (MEL certification) in accordance with the guidelines set by FAO.
  • Umitoron on new technology in aquaculture
    A company that aims to “implement sustainable aquaculture on the Earth” that is friendly to people and nature, and works to solve the food and environmental problems that humanity will face in the future by using technology in aquaculture.
  • Yamagami on implementing sustainable practices
    A MEL-certified company that develops and sells scallop products based on an integrated production system from cultivation to landing and processing.
  • Edamame on advanced refrigeration technology
    A company that develops cutting-edge freezing technology and provides consulting services related to freezing technology.

Speaking Opportunities

If you are interested in speaking opportunities at the FHA Match: Seafood & Frozen Food Content Sessions, submit a paper or simply leave us a message!

Register for Event

FHA Match: Seafood & Frozen Food offers suppliers and buyers a targeted platform to connect and unlock new business opportunities virtually. Powered by our B2B online marketplace Saladplate.com, the AI-driven virtual event will spur connections forged through data-driven recommendations and bespoke meetings, breaking through barriers to drive business growth across old and new markets.

Any questions? Drop us an email at [email protected]