After a stunning year of growth for frozen food, we investigate where the thriving sector will trend from here, and whether this trajectory is sustainable in Asia Pacific. The frozen food market is estimated to be USD 244.3 billion in 2020 and is projected to reach a value of nearly USD 312.3 billion by 2025, growing at a CAGR of 5.0% from 2020. Asia Pacific grew substantially due to the retail landscape and lockdowns with Hong Kong and Singapore leading the way outpacing the global average.

Join us from 14 – 15 July for a two-day expert business event to understand smart strategies to cope with the challenges in 2021 and source from leading suppliers.

Virtual Book Tour: ‘Why Smart People Make Bad Food Choices’

by Jack Bobo

Trends & Insights

  • Asia Pacific Frozen Food Market Forecast
  • Frozen Seafood Market Intelligence
  • Ready-Meals, Convenience and Home-bound Consumers

Technology & Innovation

  • Alternative Seafood & New Proteins
  • Retail Excellence, Technology & Future of Frozen Foods
  • Japan’s Next-gen Aquaculture Tech

Sustainability & Resilience

  • Sustainable Seafood & Technology
  • Healthy Frozen Nutrition

Product Discovery & Sourcing

  • Irish Specialty Foods
  • Japan’s Specialty Foods
  • Frozen Meats, Fish & Dairy, Baked Goods, Vegetable and FMCGs


Click on the ‘Watch Video’ links below to access the sessions now!

*Singapore time (UTC+8)

Note: The programme is accurate at time of update and may be subject to change.

10:30 – 10:40 Welcome to FHA Match: Seafood & Frozen Food

  • What are the highlights?
  • How to get the most out of FHA Match?
  • How to connect with other delegates?

10:40 – 11:00

Watch Video

Why Smart People Make Bad Food Choices: The Invisible Influences that Guide Our Thinking | Virtual Book Tour

A former senior advisor of global food policy at the U.S. Department of State, Jack Bobo reveals how the psychology of food has been invisibly controlling us all along, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Bodo unpacks the real drivers of our often unhealthy relationship with food, how we might be able to get smarter with our choices, and what changes we can make to fix the broken food system.

“Why Smart People Make Bad Food Choices exposes the tragic ways our minds and environment conspire to undermine our nutritional health. Jack Bobo takes the reader on a fascinating journey into the latest research in psychology and behavior to offer a realistic alternative to fad diets and pop science to address obesity in America. If you’ve ever wondered why it’s so hard to make good food choices and what could be done to make it easier, do yourself a favor and read this book.”- Michiel Bakker, vice president of workforce spaces at Google.

Speaker: Jack Bobo

CEO of Futurity

11:00 – 11:45

Watch Video

A Better Catch – Sustainable Seafood through Tech, Alternatives & Standards

The global aquaculture market is experiencing robust growth that is likely to accelerate also through 2022 with an estimated compounded annual growth rate of 4.46% (Technavio). As the world’s demand for fish is growing, fish stocks are not. Current commercial fishing practices are in need for a substantial overhaul to address sustainability and keep producing our important source of protein to help feed the world. Technology, innovation and regulation address different shortcomings of the supply chain and together with new corporate responsibility frameworks better sourcing can be achieved. To discuss the state of the seafood industry and most promising sustainability advances the panel will explore:

  • Precision fishing vs precision farming – Wild caught, farmed or new protein?
  • Alternative seafood companies learning how to swim
  • Traceability going mainstream – how technology transforms supply chains
  • Industry procurement and sustainable sourcing tools for hospitality
  • Is seafood too cheap to be sustainable?
Speaker: Dr. Dalal AlGhawas

Program Director, Big Idea Ventures

Speaker: Chester Gan

Responsible Seafood Programme Officer, WWF

Speaker: Shirlene Maria Anthonysamy

Director, Infofish

Speaker: David Carter

CEO, Austral Fisheries

Moderated by: Susanna Hasenoehrl

The Sustainability Speaker & Asia Director, Yara

11:50 – 12:10

Watch Video

How to Win the Next Normal in Retail – Develop and Deliver for 2021 and Beyond

The global pandemic accelerated the shift towards an innovated retail sector as digital investments become increasingly critical to meet new consumer needs and fending off competition. Successful retailers and frozen food manufacturers prioritize digital efforts as part of an adaptable strategy that is more responsive to customers, supply chain challenges, government regulations and lockdowns. Responsibility and opportunity are closely connected for Asia Pacific’s frozen food and retail sector as Nielson IQ poses the questions:

  • How to win in FMCG and Frozen retail in 2021 and beyond?
  • What are the latest FMCG trends across 12 markets in Asia?
  • What are the Super-category dynamics and how frozen compares?
  • What are the fastest growing frozen categories in selected markets?
  • Where are the novel opportunities for Frozen Foods?

Join this intelligence session to have a guide on how to succeed in channel strategy, assortment planning, manufacturing and pricing for an industry that is rapidly changing.

Speaker: Craig Houliston

Director, Customer Success, Nielson IQ

12:15 – 14:00 Networking Break

Take a breather and reach out to the other delegates via 1-on-1 video calls or chats on the platform. Equally, discover products and meet new suppliers in the exhibition area.

14:00 – 14:45

Watch Video

Taste the Atlantic: Discover Irish Seafood

Join the Irish Food Board on a virtual journey through wild Atlantic waters and discover our proud national tradition of seafood production. Find out what makes Irish seafood uniquely recognized and globally trusted—from our fortuitous Atlantic location to our national sustainability programme Origin Green. Meet Irish suppliers and learn about the diverse range and quality of seafood from Ireland!

Bord Bia – The Irish Food Board is an Irish government agency promoting food, drink and horticultural exports from the Republic of Ireland. Headquartered in Dublin with 14 global offices, Bord Bia promoted exports worth €13 billion in 2020 including dairy, meat and seafood products, with Asia accounting for €1.4 billion. Bord Bia also administers Ireland’s national sustainability programme Origin Green, working with nature toward environmental protection and social responsibility throughout the food value chain.

Speaker: Malcolm Leoi

Southeast Asia Market Specialist, Bord Bia – Irish Food Board

14:50 – 15:10

Watch Video

The State of Seafood in Asia Pacific: Accelerating Change, Opportunities & Future Outlook

The impact of COVID-19 on the fish food systems has been widely discussed in many online events. This session will review seafood production and trade in the Asia Pacific region during this current situation. It will also look at the seafood consumption in the region, trends or changes, challenges and possible future outlook. We also look at the some of the management and policy changes that been enforced by main markets. Seafood consumption pattern in the region has shifted to retail from foodservice since the on-going COVID-19 pandemic. The presentation will also look at the core responsibility of the organization INFOFISH and how the seafood industry can be assisted.

INFOFISH was originally launched in 1981 as a project of the Food and Agriculture Organization (FAO) of the United Nations. Since 1987, it is an Intergovernmental Organization providing marketing information and technical advisory services to the fishery industry of the Asia-Pacific region and beyond from its headquarters in Kuala Lumpur, Malaysia.

Speaker: Apimeleki Cokanasiga

Trade Promotion Officer, Infofish

*Singapore time (UTC+8)

Note: The programme is accurate at time of update and may be subject to change.

10:30 Welcome to FHA Match: Seafood & Frozen Food

  • What are the highlights?
  • How to get the most out of FHA Match?
  • How to connect with other delegates?
10:35 – 10:55

Watch Video

Key Trends in Global Frozen Foods – What Market Shifts Reveal about New Opportunities

Frozen foods around the world have benefited from tremendous growth thanks to Covid-19 and the need for consumers to stock up on comfort foods, indulgent treats and affordable family staples. This has led to more players entering the frozen space and more variety in the aisles. In this presentation, WGSN reveals the top trends in global frozen food and forecast how rising consumer values around efficient and economical living, increased sensory adventure, and a growing commitment to sustainable eating will drive future opportunities for brands in the frozen sector. Join WGSN’s knowledge partner session to understand the most dynamic trends and hidden consumer shifts in this data packed forecast.

Speaker: Kara Nielsen

Director, Food & Drink, WGSN

11:00 – 11:20

Watch Video

New Frontiers in Packaging Technology – Packaging in the Aftermath of Covid

Coronavirus is a game changer for packaging. The pandemic has rendered safety and hygiene key considerations for consumers who will be receptive to active packaging that helps avoid food waste and anti-pathogenic solutions to reduce contamination. More sustainable packaging and recovery systems such as recycling, renewable materials and returnable models are an inevitable transformation. So is e-commerce, which commands new shockproof designs and a compelling shopping and unboxing experience. Join this session to gain competitive intelligence about market leaders, track key industry trends, opportunities and threats. Also inform your marketing, brand, strategy and market development, sales and supply functions.

Speaker: Tea Thaning

Senior Analyst at Euromonitor International

12:00 – 14:00 Networking Break

Take a breather and reach out to the other delegates via 1-on-1 video calls or chats on the platform. Equally, discover products and meet new suppliers in the exhibition area.

14:00 – 14:45

Watch Video

Japan’s Sustainable Seafood: Matching Technology with Tradition for longterm Prosperity

Sustainable seafood is growing rapidly in Japan, but most of the certified products available in the country are imported and significant progress is needed to ensure food security, long-term fishery management and economic prosperity. Join this session to understand how industry players address sustainability through innovative technology, better practices and traditional conservation. Discover Japan’s cutting-edge aquaculture tech and get connected with:

  • Umitron
    Umitron provides cutting-edge technologies supporting Japanese sustainable seafood production. It is a technology startup for aquaculture with a mission to “install Sustainable Aquaculture on Earth”. They use IoT, satellite remote sensing, and machine learning to collect all data related to aquaculture and build a sustainable aquaculture computer model.

    Speaker: Tomohiro Koba

    Project Lead, Market Success

  • NetsForest RAS Technologies
    Land-based aquaculture has significant advantages over traditional fishing or aquaculture and offers great potential for further evolution. NetsForest RAS Technologies aim to unlock this by utilizing Japan-proven ICT tech such as cutting-edge IoT and AI for the world’s top-level aquaculture and fish farms. Join this session on the production of ethical salmon by recirculating aquaculture system.

    Speaker: Go Kida


  • Ocean to Table (O2T)
    A blockchain traceability solution for sustainable seafood involving Daiden-Maru, Foodison, IBM, IX Knowledge Inc, Kaiko Bussan, Lighthouse Inc, Nakasen-Maru, Nikko Technical Service, Rakuten, Techno Mind Corp and Umito Partners. The solution provides seafood traceability on blockchain complying with GDST v1, on-vessel fishing management, speech recognition and fishing improvement consultation to make our sustainable fishing visible to consumers and save workload in the fishery.

    Speaker: Akira Watanabe

    Advisor, IX Knowledge Inc.

  • Yamajin
    Yamajin is focused on sustainable scallop farming in Aomori Prefecture, Japan. The fishing company cultivates in nets to the strictest standards along the cold seashore of the forested environment of Mutsu Bay, which results in delicate and distinguishable scallops.

    Speaker: Miyuki Akimoto

14:50 – 15:40

Watch Video

Feed The Planet Seminar: Sustainable Seafood for Culinary Professionals

Join this educational seminar to learn about the beginnings of seafood production and understand risks and benefits of our current supply chains. Chef Chris Koetke walks you through the what, why and how of sustainable animal husbandry as well as map out a strategy for environmentally conscious culinarians and it’s implications for culinary professionals. The recording is an extract from the 8-day Sustainability Education Series for Culinary Professionals, a course developed by Worldchefs Feed The Planet to teach chefs how to think and act sustainably. Graduates earn a digital badge and certificate through an innovative curriculum, now available both online and in schools. The free course includes 8 lessons to help students engage with key themes and learn how to inspire positive change for both the planet and the bottom line. Globally relevant, the course is available in English, Spanish, Portuguese, German, and French.

Speaker: Chris Koetke

Chairman, World Association of Chefs Society

Speaking Opportunities

If you are interested in speaking opportunities at the FHA Match: Seafood & Frozen Food Content Sessions, submit a paper or simply leave us a message!

Register for Event

FHA Match: Seafood & Frozen Food offers suppliers and buyers a targeted platform to connect and unlock new business opportunities virtually. Powered by our B2B online marketplace Saladplate.com, the AI-driven virtual event will spur connections forged through data-driven recommendations and bespoke meetings, breaking through barriers to drive business growth across old and new markets.

Registration for FHA Match: Seafood & Frozen Food is now closed.
Any questions? Drop us an email at prer[email protected]telasia.com