Happening 5th July for one day only, FHA Match: Food & Beverage serves as a prelude to this years’ physical tradeshow on 5th – 8th September.

The digital platform seeks to explore themes and topics that impact or drive the F&B industry. The rate and scale at which F&B markets, consumer trends or foodservice operations changed over the last 12 months has deep implications for the planning and vision of any operator to stay ahead of the curve.  Position yourself by understanding the new stages in the recovery and revitalising of the foodservice sector.

Registration opens May 2022, stay tuned!

Content Sessions

Stay tuned for more information on the programme schedule!

10:30 Welcome to FHA Match: Food & Beverage

  • How to get the most out of FHA Match?
  • How to connect with other delegates?
  • What are the highlights during today’s webinar day?
  • Special Welcome Message by FHA Events Director Mrs. Janice Lee
10:35 Partner of Honour – European Union
FHA Match: Food & Beverage 2022 welcomes the European Union as it’s “Partner of Honour” and celebrates the trading bloc’s large-scale participation at this year’s trade show in Singapore. The EU Member States will again be represented at FHA through numerous pavilions, an exciting content program, trade seminars to further strengthen the strong business relationships with Asia.
Speaker: Justyna Lasik, Head of Economic and Trade Section at Delegation of the European Union to Singapore

10:40 – 11:25 Growing the Asian Brew: From Coffee, Covid and Local Cultures
Traditionally, Asia has not been a major coffee drinking region, but this is changing fast. Due to a myriad of factors, Asia is seeing a resurgence of a local coffee culture and those in the value chains – growers, roasters, traders, distributors – are able to capture growth by understanding the current trends.
At every step of the production process, from harvesting to roasting, the coffee bean tells a story. Join us for this roundtable on growing coffee demand in Asia and an interesting exchange on:

  • The influence of speciality coffee shops and the increasing appeal of fresh coffee which has led to the growth of this segment in retail channels.
  • Indonesia being a major producer of coffee beans and turning to consumption from both locally produced and imported brews. Given the size of its population, room for economic growth, and a CAGR of nearly 11% in coffee sales, it will soon overtake South Korea as well and go head-to-head with China as the biggest coffee drinker
  • Opportunities and business in Vietnam’s value chains and the “crimson cherry” renaissance
  • Impact of Covid onto local markets and opportunities for coffee shops despite rising prices and lower outputs
  • Sustaining local coffee traditions and the impact of new consumers
  • Development of specialty coffee industry in the ASEAN region
  • As the importance of specialty coffee grows, will there be a need to adapt SCA standard to local culture?
Speaker: Leo Silimakuta

Co-Owner Lisa & Leo’s Organic Coffee, Head of Farmer’s Training & Education Specialty Coffee Association of Indonesia

Speaker: Mr Tuan

Vice President, VICOFA

Speaker: Iman Kusumaputra

Co-founder of Kopikalyan, an Indonesian coffee shop chain

Speaker: ASEAN Coffee Federation

Moderator: Pacita Juan

Chairperson, Philippine Coffee Board & 2nd Vice President, ASEAN Coffee Federation

11:30 – 11:50 What Drives F&B Innovation by 2030? Finding Opportunities in Evolving Asia
After more than two years of unprecedented disruption, 2022 continues to create a challenging business environment for the food and beverage industry. Despite this outlook the rate at which the F&B sector is innovating and manufacturers are adapting to changing consumption trends is undiminished.
This intelligence session will look at the key drivers for purchasing behavior and consumption habits by region as well as generation. Drawing on GlobalData’s Consumer and Foodservice Intelligence Centres, Tim Hill will reveal the major F&B innovation patterns, trends and themes in Asia Pacific’s fastest-growing countries which we will be able to observe throughout the 2020’s.
Join this exclusive presentation to learn about:

  • Key drivers for consumption changes in the 2020’s
  • How manufacturers are adapting to trends through innovation
  • Winning ingredients, positioning and packaging for new product launches
  • Which different demographics are likely to suit your product launch strategy
Speaker : Tim Hill

Key Accounts Director, GlobalData

12:00 – 13:00 Driving Diets with Dollars: Promoting New Protein Products to Consumers
The alternative protein market is estimated to be worth $27.05 billion by 2027 and it is likely that Asia will determine the global protein growth for decades to come. Not surprisingly the new protein market is getting very crowded with new product launches almost on a daily basis.
However, can the average consumer even name a new alt-protein food product that stands out from the pack? How do you convince the consumer to add your product to the shopping card for tonight’s dinner? How can a brand compete in this quickly maturing food segment that is challenging a established food category?
To answer those questions and discuss strategies and insights needed to unlock the potential of a new product, this roundtable is to discuss:

  • What consumer wants
  • What it takes to build a new brand
  • How to set your brand on a path to success
  • The Push and the Pull of Consumer Demand
  • Where are the opportunities? GenZ, Direct to Market, Ecommerce, Word to Mouth?
  • How important is health and diet in the marketing debate?

Join us for an exciting exchange on how alternative protein product can be successful with consumers at scale as they need to meet consumers three core levels: taste, price, and convenience.

Speaker: James Caffyn

Partner, Lever VC

Speaker: Michal Klar

Founding Partner, Better Bites VC

Speaker: Sonalie Figueiras

Founder, Green Queen Media

Speaker: Avinash Desamanagalam

Research Manager, Mordor Intelligence

13:00 – 13:05 About Alternative Protein Asia Feature (APA) 2022
Discover new protein products, start-ups, companies, thought-leaders and investors in this ever emerging food tech space. The Alternative Protein Asia area will feature a new protein tasting bar for sampling new products, start-ups village for entrepreneurs and a FoodTech theatre hosting a number of future of food seminars providing thought-leadership, educational content and showcases for this exciting sector. In addition to that it will feature the Big Idea Food Competition (BIFC) created by Big Idea Ventures. Join this session to learn about a new exciting edition to FHA-Food & Beverage 2022.

Speaker: Informa

13:05 – 13:15 Promo: Big Idea Food Competition (BIFC) at Alternative Protein Asia
The inaugural Big Idea Food Competition will shine the spotlight on the best entrepreneurs in the plant-based food industry in Asia Pacific and create new entrepreneurial ecosystems while inspiring the next generation of food startups. In a world where food and food security is becoming an increasingly political issue, the need for conscious food production and sourcing has become a major issue facing the planet. The Big Idea Food Competition (BIFC) aims to discover and support the next generation of food entrepreneurs and encourage new innovations in this food space.
Organised by Big Idea Ventures, a venture capital fund whose aim is to solve the world’s biggest challenges by supporting food entrepreneurs, the BIFC invites food entrepreneurs to enter a pitch and cooking style competition to determine the number one startup in each participating country. The winners in each country will travel to Singapore to compete for a chance to take home USD200,000 in investment.

Speaker: Big Idea Ventures

13:15 – 13:45 Post-Dairy Era: The Unstoppable Rise of Dairy Alternatives
Plant-based alternatives have revolutionised the food industry, and consumer demand has skyrocketed in the last few years. In fact, 42% of global consumers say that they are restricting their consumption of animal-based products, so manufacturers have risen to the challenge by developing new products and extending ranges across the board. The plant-based dairy industry in particular is one of the largest and most dynamic spaces, with global retail value sales of over USD20 billion in 2021, of which almost USD18 billion comes from plant-based milk.
Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (2021) reveals that health is the main reason for consumers to follow a dairy-free diet. 42% of consumers globally say that they do so because of digestive health, followed closely by 40% giving the broader reason that it makes them “feel healthier”. This is far ahead of ethical reasons, including environmental concerns and animal rights – both of which are selected by 27% of global consumers.
Shelves have been inundated with an ever-expanding array of plant-based dairy products. This is a response to the increase in flexitarian diets and the consumer perception of free from dairy as healthier and good for digestion. This report analyses factors driving adoption, key hotspots that manufacturers should be exploring for future investments, developments on the ingredients front and key recommendations to remain relevant moving forward.

Speaker: Euromonitor

13:45 – 14:15 Inflationary Pressures – How Food Markets, Brands and Retail are expected to adjust
After a rise of 23.1% last year (FAO), food prices are likely to further climb at about 4.5% this year. The Ukrainian crisis, soaring factory inflation in world’s second-largest economy (China) or risks of droughts could exacerbate rising prices worldwide and significantly impact any economic recovery from the pandemic this year. As consumer prices tend to lag behind commodity prices by several months, households are to face continuously higher food bills.
Consumers are expected to “trade down” brands amid inflation and adjust their spending, yet what are the long-term impacts for brands, retailers and food markets? Will inflation be a continuing trend and impact the supply chains for years to come?
Nielsen IQ’s Executive Director, Craig Houliston is to give astute data insights from Asia’s leading economies, brands and retail markets to shed light on the expected adjustments.

Speaker: Craig Houliston

Regional Executive Director, Nielsen IQ

14:15 – 14:25 Networking Break – FHA Match
Do use this time to connect with other delegates on the platform, check out exhibitors discover new products or have video calls with your contacts.

14:20 – 14:45 Adding Connectivity to Prospérité’s Sustainable UHT Milk: An Ingredia Webinar on Blockchain, Sustainability & Quality
As consumers sustainable choices thrive even after the pandemic, yet the demands on more proof about sustainable practices and productions is increasing.
Indeed, it is now not enough to know the origin of the milk, but the main concern will nowadays be on the actions applied regarding the environment and the animal welfare.
Accordingly, Prospérité brand has manage to provide additional proof of its sustainable specifications to meet consumer needs by giving access to more digitally audited information about its environmental impact and the well-being of its cows.
In line with Ingredia’s philosophy to produce healthy products in harmony with the environment, our cows and crops are bred in self-sustainable farms. Our cows are fed exclusively on grass and natural feed so that they can give good quality milk. With the help of blockchain, our milk is real-time tracked and digitally certified, providing consumers and professionals access to all traceability and audit information.
Discover the Ingredia brand and experience Prospérité’s French qualité first-hand with dedicated webinar Adding connectivity to Prospérité’s sustainable UHT milk

Speaker: José Luis Pinedo Rivera

Product Manager, Ingredia Dairy Experts

14:45 – 15:15 Credibility, Climate & Consumers: Sustainable Success for F&B Innovation
85% of consumers globally say that information on what is in their food is of major importance to them. Similarly, 59% want to know where their food comes from and how it is made. Innova Markets webinar is set to explore the sector’s key themes, including COVID-19-induced market growth, the climate crisis, circular economy solutions, reusable packaging models and the unboxing experience.
The session seeks to address:

  • Smarter ways to capitalize on the B2C growth
  • Sustainable-by-Design offerings elevating brands & products
  • Premium becomes Plastic-Free
  • Accelerated expansion of personalization
  • Product priorities

Join this data-packed intelligence session to position your products closer to the new-found consumer tastes and succeed in channel strategy, production, and personalized marketing for your innovative sustainable premium brand.

Speaker: Irene Kersbergen

Insight & Innovation Manager APAC, Innova Market Insights

16:00 – 16:30 Drivers for Drinks Performance in Asia: The 2022 Insights & Industry Forecast
Beverage alcohol has proven itself to be one of the most crisis-proof consumer goods categories at a time of significant disruption.
While government schemes and grants have kept spending buoyant in some markets, economies have been set back by disruptions to key industries. Shipment costs and delays, container shortages, higher packaging costs and rising energy costs continue to challenge the market. Meanwhile, soaring inflation and a changing political landscape have contributed to recruitment challenges in the hospitality sector. In the US, for example, inflation hit its highest level in 40 years in November 2021, up 6.8%, while the UK’s supply chain and recruitment struggles continue to be impacted by the fall-out from Brexit.
Conversely, the value of ecommerce increased by almost +43% in 2020 across 16 key markets, up from +12% in 2019. IWSR data shows that by 2025, in these markets ecommerce is projected to represent about 6% of all off-trade beverage alcohol volumes, compared to less than 2% in 2018.
Join this session to learn about:

  • Key Trends Driving the Global Beverage Alcohol Industry in 2022
  • Emergence of non-traditional luxury categories
  • Substituters vs Blenders: moderation choices are driven by consumption occasion
  • Ecommerce landscape becomes more nuanced as sub-channels blur
  • Early signs of premiumisation in RTD category
  • Diversification as category lines blur
Speaker: Sarah Campbell

IWSR Intelligence

Closing & What to expect at FHA
Relieve today’s highlights and learn about what’s happening during the on-demand sessions and in the next weeks ahead of FHA

Speaking Opportunities

If you are interested in speaking opportunities at the FHA Match: Content Sessions, submit a paper or simply leave us a message!

Register for Event

FHA Match offers F&B suppliers and buyers a targeted platform to connect and unlock new business opportunities virtually. The AI-driven virtual event will spur connections forged through data-driven recommendations, breaking through barriers to drive business growth across old and new markets.

Registration for FHA Match opens in May 2022, stay tuned!

Any questions? Drop us an email at [email protected]