Exhibitor Media Releases

Traditional Food Reimagined

16 August 2022 by You Tiao Man Pte Ltd

Press Release

You Tiao Man transformed from a hawker business into a manufacturing brand, which grew to become one of Singapores biggest You Tiao manufacturers – serving Hotels, Caterers, Restaurants, Cafes and Hawkers. With the goal of making traditional food accessible, You Tiao Man has expanded into B2C markets – supplying directly to consumers online and in over 100 supermarkets island-wide. You Tiao Man is Halal-certified, a Tasty Singapore ambassador and was recently one of the 64 recipients to be awarded the Made With Passion brand mark in 2021. Spearheaded by Singapore Tourism Board and Enterprise Singapore, it celebrates brands who embody the Singapore spirit of turning possibilities into reality. As a strong ambassador of upholding heritage and hawker culture, You Tiao Man reinvents tradition and makes traditional food relevant to young people. Certified with the Healthier Choice symbol by Health Promotion Board, Singapore’s first Wholegrain You Tiao is a popular alternative among the young and health conscious Singaporeans. You Tiao Man is a well-loved brand that inspires Singaporean and other young people to have the courage to embrace change, display resilience and achieve the Singapore dream. A local favourite in Singapore, You Tiao Man has appeared in many media features and news channels.


Modern zhi char interpretations

making traditional food accessible

heritage food reimagined