18 May 2022

Asia’s Leading F&B Tradeshow Goes Annual

Singapore, 18 May 2022 – Driven by the industry’s demand for a quality annual sourcing platform in Asia and Informa Markets commitment to explore new ways to create value for the industry to deliver top-notch event excellence and business performance for our customers, FHA-Food & Beverage with immediate effect will take place annually. Following its 2022 edition taking place this September, FHA-Food & Beverage alongside with ProWine Singapore – the international trade fair for wines and spirits, will return in 2023 from 25th – 28th April 2023 at the Singapore Expo every year.

“We realise the need to embrace change more dramatically to address the impact felt by the food and beverage sectors. By pivoting FHA-Food & Beverage to an annual platform, we can better cater to our community who need ‘year-round’ solutions for growing audiences and ever-changing markets. It is a very exciting development, and we look forward to working closely with our partners and customers as FHA-Food & Beverage evolves into its new calendar cycle,” said Ms Janice Lee, Event Director, Food, Hong Kong & Singapore, Informa Markets.

“I am very pleased that we are able further intensify our cooperation with FHA – Food & Beverage. That the co-location of the fairs is ideal and offers the Southeast Asian market a complete range of top-quality products. We are sure that also the wine and spirits industry will welcome the new rotation”, said Michael Degen, Executive Director, Messe Düsseldorf.

“Singapore is delighted to host FHA – Food & Beverage annually from 2023. This exciting development could not have come at a better time, as industry players grow their businesses and find new ways to address the customers’ needs as markets recover from the pandemic. We are certain that the food and beverage industry, both local and abroad, will benefit from the rich discussions and vibrant connections made annually during FHA – Food & Beverage,” said Mr Poh Chi Chuan, Executive Director, Exhibitions & Conferences, Singapore Tourism Board.

In the last 21 months FHA-Food & Beverage pivoted to digital offerings to engage customers no matter where they are, including the launch of the FHA Match – a series of sector focused virtual platforms for business matching and product discovery. As part of the event’s commitment to adapting to the evolving landscape and keep pace with customers’ needs in the phase of business recovery and resumption.

Preliminary exhibitor bookings for FHA-Food & Beverage 2023 are now open, and an early booking promotion will be running until the final day of the FHA-Food & Beverage 2022 edition. More information on visitor registration will be shared closer to the show date.

FHA-Food & Beverage’s sister show FHA-HoReCa will remain biennial. The upcoming FHA-HoReCa will be held 25-28 October 2022 and the next edition will be in 2024.

Yours sincerely,

Janice Lee
Event Director
Hospitality, Food & Beverage – Hong Kong & Singapore
Informa Markets

FAQ

(updated 18 May 2022)

General

  • When did FHA-Food & Beverage and ProWine Singapore announce the annualisation?

    • The event announcement was made on 18 May 2022. You may view it here.

  • When is the 2022 and 2023 date?

    2022: FHA-Food & Beverage will be held 5-8 September 2022
    2023: FHA-Food & Beverage will be held 25-28 April 2023.

    ProWine Singapore will be held alongside FHA-Food & Beverage on the same dates.

  • How do I get latest updates on the COVID-19 situation in Singapore?

  • I have more questions. Who can I contact?

Exhibitor

  • Will there be an official airline and official list of hotels to make my travel bookings?

    • We will share more details regarding FHA’s official airline and hotels at a later stage. Please sign up for the FHA newsletter to stay on the pulse of event updates.

Visitor

  • I have not registered my visit to FHA-Food & Beverage and/or ProWine Singapore. How can I do so?

    • Register for FHA-Food & Beverage 2022 and/ or ProWine Singapore 2022 here.
    • More information to FHA-Food & Beverage 2023 and ProWine Singapore 2023 will be released closer to the show date.

  • Will there be an official airline and official list of hotels to make my travel bookings?

    • We will share more details regarding FHA’s official airline and hotels at a later stage. Please sign up for the FHA newsletter to stay on the pulse of event updates.

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